元更元是一个以科学研发为竞争力的高品质猫粮品牌。品牌始终坚持科学养猫的重要理念：洞悉本质，数据才是答案。团队通过大量的科研数据表明，猫咪饮食好，成长发育过程中出现的问题会更少，从源头把控好猫咪饮食非常关键。虽然市场上宣传各自猫粮卖点的品牌繁多，但归根结底都是通过产品营养成分表和配料表的客观数据来证明产品的优劣。因此，元更元将最源头的核心数据开放展现在用户面前，告知科学养猫的重要参考标准，这既是团队研发的初心，也是品牌发展的核心驱动力。品牌的视觉形象设计，我们认为在卓越的产品面前，只需要真诚的传达真实的样子就好，如此既能让品牌方良好的展示产品核心竞争力，又能让市场直观快速地接收到品牌信息。因此，采用最简单直接的传达方式，以模拟实验室数据表单的形式，将关键数据手写呈现在不同的应用媒介上，如在包装上手写呈现营养成分表上的核心数据，在水杯上手写呈现猫咪日常饮水量等。通过手写数据的方式，既能传递品牌背后的人文关怀，又可提醒受众在感性养宠过程中需要的理性思考，并以此形成独具元更元特色的猫粮品牌形象。
YUANGENGYUAN is a high-quality cat food brand with scientific research and development as its competitiveness. The brand has always adhered to the important concept of scientific cat breeding: insight into the essence, data is the answer. The team has shown through a large amount of scientific research data that if cats eat well, there will be fewer problems in the process of growth and development. It is very important to control the cat's diet from the source.Although there are many brands in the market that promote their respective cat food selling points, in the final analysis, they all prove the pros and cons of the product through the objective data of the product nutrition composition list and ingredient list. Therefore, YUANGENGYUAN openly displays the most source core data in front of users, and informs the important reference standards for scientific cat breeding. This is not only the original intention of the team's research and development, but also the core driving force for brand development.For the visual image design of the brand, we believe that in front of an excellent product, it is only necessary to convey the true appearance sincerely, so that the brand can not only demonstrate the core competitiveness of the product well, but also allow the market to receive brand information intuitively and quickly . Therefore, the most simple and direct method of communication is adopted to present key data by handwriting on different application media in the form of a simulated laboratory data form, such as handwriting on the packaging to present the core data on the nutritional composition table, and handwriting on the water cup The cat's daily water intake, etc. Through the way of handwritten data, it can not only convey the humanistic care behind the brand, but also remind the audience of the rational thinking needed in the process of emotional pet raising, and thus form a unique brand image of YUANGENGYUAN cat food.
